AI search — ChatGPT, Copilot and Gemini
How assistants choose who to recommend, and what we do about it.
What is AI search?
- People asking ChatGPT, Copilot, Gemini or Perplexity to recommend a business.
- The assistant answers instead of showing a list of links.
Why does AI search matter to a small business?
- A growing share of "who should I call" questions never reach a search results page.
- If an assistant cannot read your site, it cannot suggest you.
What is AI search setup?
- Clean, readable markup.
- Structured data describing your business, services and prices.
- An llms.txt file that sets out what you do in plain language.
What is an llms.txt file?
- A plain-text summary of a business, written for AI assistants rather than people.
- Ours is at /llms.txt if you want to see one.
What is structured data?
- Hidden labels that tell a machine what each part of your page means.
- It is how a price is understood as a price rather than as a number.
Can you guarantee ChatGPT recommends me?
- No. No one controls what an assistant says.
- What we control is whether your site can be read and understood at all.
Which assistants does this cover?
- The setup is not specific to one.
- It helps anything that reads the open web — ChatGPT, Copilot, Gemini, Perplexity and Claude.
Is AI search replacing Google?
- Not yet, and Google itself now answers with AI.
- Being readable helps in both places.
Which packages include AI search setup?
- Local Pro and Unlimited.
- Starter and Growth can be upgraded at any time.
Does a blog help with AI search?
- Yes — clear answers to real questions are exactly what gets quoted.
- Unlimited includes a weekly post.
Still not sure?
Fifteen minutes on the phone and you will know exactly what you need.